HUGO BOSS / SAREK

2005 | slideshow projection

The photos for this slide projection originate during a tenday hike through Sarek national park which is to the North of the Arctic Circle and counts among the wildest and most lonesome areas of Europe. During the whole expedition I wear a suit by the brand Hugo Boss in which I cross rivers, climb summits and cross untouched landscapes. The photographs refer to professional advertising for a survival trip for managers. However, this superficiality is broken by the knowledge about the extreme situation in which I found myself during the trip.

photos: Tilmann Silber